Table 2. Recognition of subjects regarding food additives

Subjects (n=2,000) Option Chosen percentage (%)
Important considerations when purchasing food Manufacturing date/expiration date/sell-by-date 24.2
Place of origin 16.6
Brand/trademark/manufacturer 15.4
Nutritional information 15.1
Capacity/volume 11.9
Food additives 10.3
Functionality/food benefits 5.9
Others 0.6
Concerns when purchasing food Sugar/salt 25.4
Food additives 19.5
Endocrine-disrupting chemicals 17.0
Calories 16.3
Genetically modified foods 11.8
Fat 9.9
Others 0.3
Concerns about food additives Concerns about diseases 59.5
Artificial taste and aroma 15.6
Concerns about non-edible food additive usage 14.4
Addiction 10.5
Food additives in processed foods that I’m familiar with Sweetener 18.1
Preservative 15.5
Food coloring 15.1
Flavor enhancer 15.0
Antioxidant 14.3
Color retention agent 13.2
Acidity regulator 8.6
None 0.3
Permissible food additives Sweetener 22.3
Flavor enhancer 18.7
Preservative 18.5
Antioxidant 16.1
Acidity regulator 9.0
Food coloring 8.2
Color retention agent 7.0
None 0.1
Intention to purchase processed foods with minimal food additives Yes 68.9
No 7.4